About
In today’s digital-first world, a strong online presence is critical for the success of any trades business. This module provides a comprehensive guide to Search Engine Optimization (SEO), empowering you to increase your business’s visibility and attract high-quality leads. Whether you’re new to SEO or looking to refine your strategies, this module will equip you with the knowledge and tools to drive sustainable traffic to your website and convert visitors into loyal customers. You’ll explore the fundamentals of SEO, including keyword research, on-page and off-page optimization, and how search engines rank websites. Through practical exercises, case studies, and actionable strategies, you’ll learn to optimize your website’s content, structure, and performance to achieve measurable results. By the end of this module, you’ll have a tailored SEO plan to help your business stand out in a competitive marketplace. Key Learning Outcomes: Understand the core principles of SEO and its impact on business visibility. Master keyword research to target the right audience effectively. Optimize your website’s content, metadata, and structure for better rankings. Build backlinks and social signals to boost your site’s authority. Leverage analytics tools to track and refine your SEO strategies. This module is designed to help trades businesses harness the power of SEO to enhance their online presence, attract more customers, and drive revenue growth.
You can also join this program via the mobile app. Go to the app